DaoChai

Mobile application for a niche Chinese tea store

Chinese tea shop DaoChai.ru. For true tea connoisseurs. It is presented both in traditional retail in Moscow and in the online store. Delivery is carried out throughout Russia. There is a whole community of lovers of real quality tea.

Chinese tea
Russia

Tasks:

  • 1. Development of a modern mobile application from scratch
  • 2. Development of a unique chat with a consultant
  • 3. Mysterious Tea testing
  • 4. Store selection
  • 5. Push notifications

What we did

1. Online-chat

The user can ask any question about a product or order directly in the app and get an instant answer.

An important advantage: do not need to remember the product name or its number, it is enough to send a link. It is possible to scan the QR code from the package and send it to the consultant. Sending photos/videos.

Feature: Links are presented as mini cards, which makes them readable and visual. Clients do not send «abracadabra», they send visual information.

The client won't miss the message: there is a push notification system in the chat.

2. QR code scanner

It allows you to go to its product card to read additional information or send feedback.

3. Blog

There are a lot of articles to read and discuss.

The target audience is people who obsessed with tea. The blog is a very relevant thing for them. They want to know a lot about different tea types.

4. Teatesting

The functionality allows you not only to leave a review, but also to analyze its taste qualities.

While writing a comment, it is possible to go to the page to fill in the descriptors (description of the tea taste qualities). The user will see the taste diagram and take a decision if this is suitable for him. This makes the choice much easier.

5. Choosing a store

Daochai has 3 offline selling points in Moscow. Some users need to make a purchase in a particular store.

For this aim, we add map, where you can choose a particular store.

After choosing, only its assortment will be displayed.

6. Custom Push notifications

A mechanism for creating and sending multilingual notifications has been specially created for the project.

On the CMS side, the administrator can write any message to users, besides, attach an image.

Moreover, the notification can be sent to a specific user, a group of users, or to everyone.

7. Several delivery profiles

It is possible to add several delivery addresses.

You fill them in once. After that, you can select a necessary one without any additional action.

It makes the process of ordering more convenient.

8. Subscription to product categories

The user can subscribe to a specific product category.

When new products appear, a notification will be sent to him automatically.

Labor and Result:

+35%

Revenue

+33%

Clients

+30%

Orders

+18%

Average order
Reviews from Evgeniy Novozhilov
Owner DaoChai.ru

Partnership with Ecom-labs has become a very important and right step in the company’s development and its scaling.

At the 1st stage, we developed an online store with various complex integrations.

A mobile app development has become the next milestone for my company. We have made the only application in Russia and the CIS in the niche and, for sure, the most convenient and functional in the world for tea projects. We differentiated it from the site by adding unique features. That created a positive user experience.

The aim was to "settle the store in the user's smartphone". eCom-Labs fulfilled it. The share of online-orders increases every day, gradually replacing the traditional channel.

We are developing the application actively and introduce new tools. Now Daochai is the most elaborate project.

Partnership with Ecom-labs has become a very important and right step in the company’s development and its scaling.

We have made the only application in Russia and the CIS in the niche. The aim was to "settle the store in the user's smartphone". eCom-Labs fulfilled it. The share of online-orders increases every day, gradually replacing the traditional channel.

We are developing the application actively and introduce new tools. Now Daochai is the most elaborate project.

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